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If this is your first encounter with the licensing process, you will
certainly have many questions. But broadly speaking, the process typically has these elements.
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| Assessment |
The process starts with a realistic assessment of the technology,
the players in the industry, and whether or not this particular technology offers a compelling
economic case for its implementation.
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| Mapping the Patent Space |
Your technology must operate in a “field of maneuver” of existing
intellectual property patents and claims. This field of maneuver may present equally
compelling obstacles and opportunities. It is therefore vital to “map” the IP landscape
so the appropriate strategy can be crafted and implemented.
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| Protection |
If your technology is not protected, we will recommend the appropriate
measures to take to shore up your IP position so your strategy can be launched from a position
of strength, not weakness.
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| Strategy |
If the previous issues are resolved, we will then craft a marketing
strategy which will entail a detailed plan of companies and executives to target. “Pitch” and
due diligence materials will be created to convey your technology’s message as a compelling
economic case.
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| Execution |
Dissemination of the materials and initiating sales calls are essential
steps in putting your technology in front of the key people who have the authority to commit to
a licensing contract. If “traction” is achieved we will guide you through the process of crafting
terms of a licensing agreement and negotiating to the “close.”
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| Fee Structure |
The Stirling Group takes assignments ranging from pure contingency to
straight fee-for-service. Typically, we operate on a monthly retainer basis with a contingency
success fee to be paid upon closing.
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